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Nov 02, 2025
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BUSN 2003 - Principles of Marketing
Credit Hours 3 , Lecture 3
Explores marketing as an exchange process involving all members of society. Examines the elements of the marketing mix (product, price, promotion, and distribution) and the social, cultural, economic, competitive, and legal factors affecting marketing mix decisions, as well as research on the demographic and behavioral dimensions of markets and marketing strategies. This course requires a materials fee.
Prerequisites: BUSN 1003 with a grade of “C” or better.
Corequisites: None
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